HALLOWEEN BABY concept

For the debut launch of baby-themed Halloween hair accessories, the package design concepts feature charming illustrations and cheeky copywriting set against a soft pastel background, evoking a sense of innocence and playful Halloween frivolity. And while researching forecasted trends in Halloween styling aesthetics, for the novelty line of hair accessories, it was determined that Monsters & Ghosts were having their moment that season.

If ghostie girls can wear hair bows, so can you! A subliminal call to action is featuring a ghost. proudly sporting a hair accessory of their own. Here, this plan works both on the card and with the accompanying product.